A Digital Atelier · Pasadena

Custom websites,
made by hand.

For product brands and service businesses — designed and built in-house in Pasadena, California.

  • Also Known As
  • Savy Colours

In-house

Designed and built by one person in Pasadena. No outsourcing, no handoffs.

Built to last

Fast, static foundations with no bloat — sites that stay quick and stable for years.

Looked after

Optional monthly care: monitoring, edits, and updates whenever you need them.

  1. 01

    Discovery

    We talk through your business, your customers, and what the site needs to do.

  2. 02

    Design

    You see a real direction early — and shape it before a line of code is written.

  3. 03

    Build

    Hand-built, fast, and accessible. Tested on real devices.

  4. 04

    Care

    Launch day, then ongoing support on a simple monthly plan.

Work that earns its keep.

Every project leads with the outcome. Two strongest, one short scroll, done.

Shopify storefrontKlaviyo email + SMSdrop-ready mobile

Launched and selling — store, marketing rails, and restock alerts live from day one.

Custom booking flowCloudflare, no monthly feesclient dashboard + Phorest data

Zero recurring tool fees — requests route straight to her, no third party between stylist and client.

Three ways to work together.

Each service says what you get, proves it with something real, and ends in a door you can walk through.

For service businesses

The Site

  • Hand-built marketing site — no templates, no page builders
  • Booking that routes straight to you
  • Found on Google: local SEO + Business Profile setup

Savy Colours runs on this — zero monthly tool fees.

Check availability
For product brands

The Store

  • Shopify storefront tailored to the brand
  • Email + SMS marketing wired in (Klaviyo)
  • Launch-day ready: drops, restocks, pre-orders

Also Known As launched and selling on this.

Check availability
After launch

The Care Plan

  • Updates, content changes, seasonal refreshes
  • Performance, backups, and security watched
  • A real person answers — usually same-day

Every client site above is under care today.

Ask about care

One engineer, every line by hand.

Laurence Rugley — a software engineer in Pasadena who builds every site in-house: no page builders, no templates, no outsourced dev. C++ roots turned toward the web, so the systems-level habits carry over. Something breaks, a real person answers — usually same-day.

See the craft — fly the live engine demo

What we do to a website.

Left: the template every competitor has. Right: the same business, made by hand. Drag to compare.

← their templatemade by hand →

Fifteen minutes. No pitch deck.

You talk, I listen, and you leave with an honest read on what your business needs — whether or not we work together. Fixed quote follows in writing.

Instagram @lgrwebstudios
Based in Pasadena, California — happy to meet in person

Or just tell me what you need

Goes straight to me. No list, no spam, no robots.

Thank you. I'll be in touch within a day.

Your business,
made by hand.

Fifteen minutes, no pitch deck. You leave with an honest read — whether or not we build together.

Start the conversation The button leans toward your cursor — small proof the studio sweats details.